How to Add Links to Instagram Posts | A Step-By-Step Guide

How to Add Links to Your Instagram Post

Adding Links to Instagram

Instagram is one of the most popular social networking platforms where people can share photos, videos and stories with their friends and followers. It allows users to express themselves in creative ways, while connecting with friends, family and communities around the world. Besides mere photo and video sharing, with over one billion active users, Instagram just like other Meta companies like Facebook and WhatsApp, provides a unique opportunity to market products and services to a global audience.

Businesses of all sizes can use Instagram to promote their brands, engage with customers, and ultimately drive sales. When talking about digital marketing, Instagram is one of the most popular platforms for social media marketing. It is one of the most effective social media for influencers marketing.

The Challenge of Adding Links to Instagram Posts

As good as Instagram can be in photo and video sharing, product display and marketing, the platform has certain setbacks.

One of the major and obvious setbacks on Instagram is that Instagram posts do not support links or URL attachment. This means that users cannot direct their audience to external websites, shops or service landing pages with Instagram posts.

Inability to add link to Instagram posts had pose a serious challenges to starters or Instagram users who do not know how to go about it, and limits many from gaining much from the social media platform.

Benefits of Adding Links to Instagram Posts
Adding a link to an Instagram post is a great way to drive more engagement and traffic to your website or blog. Linking to a website or blog can provide valuable additional information to your followers and can increase the chances of them taking further action such as making a purchase or subscribing to your newsletter.

When followers discover that your business has a website, it helps to develop trust for your business or the authenticity of your post. In order words, adding links to your Instagram page and links helps to maximize your website and business visibility, and trust.

Additionally, adding a link to an Instagram post can help your post stand out from the crowd and make it easier for users to find and interact with your content. Links direct users to your website, blog, product pages, or other destinations.

Easy Ways to Add Links to Your Instagram posts

1. Utilize Linktree or Other Reference Landing Page as Your Bio Link:

Using Linktree to Add links to Instagram

Social media linkinbio tool is a great way to add links to your Instagram posts. With this tool, you can create a single post with multiple links to drive traffic to different pages on your website. Examples of websites that offer this service include Linktree, feedlink, beacons,, tap bio, among others.

What these platforms do is to enable you create a single landing page for yourself or website. These pages allow you to add limitless links that anyone who visits your landing page can easily click on.

You can add your reference landing page on your Instagram profile where everyone can easily visit all the links you share on the landing pages. One of the most popular of the reference landing page is Linktree. Follow the tips below.

Steps to Connect Linktree to Instagram
  • Create and set up a Linktree account.
  • Log into your Instagram account and go to your profile home page.
  • On the profile page, click on the Edit Profile button.
  • Scroll down to the Website section and type in the URL of your Linktree page.
Once the URL is entered, hit save and now your Linktree page will be linked to your Instagram profile.

Now people can access your Linktree page from your Instagram profile.

From the Linktree page, you can add links to any page you want, such as your website, blog, Facebook page, etc.

Once you are done, simply hit the save button and your changes will be reflected on your Instagram profile.

Each time you make Instagram post that requires a link, refer readers to the link in bio, and ensure you update the link of the post on your Linktree account top page.

With the step above, people can easily access the link to your Instagram Post. Click here to view an example of a linktree page.

2. Add Links in Each of Your Stories:

You can also include a link in your Instagram stories. When viewers swipe up on the story, they’ll be taken to the page you have linked. This is one of the simplest ways to add direct link to your Instagram post.

How to Add link to Instagram story

  • Open the Instagram app and log in to your account.
  • Tap the camera or plus icon [+] in the top right corner of the screen to create a new story. A list will popup showing reel, post, story, story highlight, etc.
Instagram status screenshot
Credit: Knowledge trend Media
  • Select Story.
  • Add a photo or video, or choose one from your camera roll.
  • Tap the link icon at the top of the screen or if you cannot find it, swipe up your mobile phone screen from under the selected photo.
  • Select Link out of the many options.
  • Type in the URL of the page you want to link to.
    Tap done.
  • Customize the sticker text with how you want the link to appear to your story viewers. You can use the words like "See more", "learn more", or "visit website", "Signup".
When you’re ready to share your story, tap the arrow in the bottom right corner of the screen.

3. Add a URL in Your Caption:

You can add a link to your post by including it in the caption. You can also add a URL in the comment section of the post. The Link added in this manner is not clickable; therefore, inform your readers to copy the link into their browsers to access the details of the content.

For instance, after the post content, before the relevant hashtags, write "copy the link below into your browser". Note that most times one may not be able to copy instagram content. Therefore, this option is best for shortened links or links that are memorable.

4. Include Direct Website Link in Your Bio:

You can link to your website, a product page, or any other page you want your followers to visit. Simply go to your Instagram profile and click on the edit profile button. Then under links, add your website on the profile where you would be referring people when you make a post associated with your bio link.

5. Use a URL Shortener like Bitly:

A URL shortener is a website that reduces the length of a link or URL (Uniform Resource Locator) to a few code of letters or symbols that is trackable, memorable and simple. For instance,

This link shortened process is very useful for complex and elongated links. Examples of websites that offer this service are The good news is that most of the services are free except for big organizations that wish to buy professional plans for additional advantage.

6. Use a Branded Hashtag:
Create a branded hashtag for your business and include it in your post. When users click on the hashtag, they’ll be taken to a page that contains all the posts that have used the hashtag.

For this to function, your brand must be a unique brand with a unique name. Use hashtag (#) plus the brand name for the referral. For instance, if you click on #inspiredscoop on Instagram, it will take you to Inspired Scoop Instagram Page and #knowledgetrendmedia would take you to Knowledge Trend Media Instagram home page.

People can access your business profile on Instagram and able to see all the posts you have made once they click on a hashtag on your post. This is similar to adding the link to your page or a referral profile.

7. Add Links to Your Images:
Adding link to your images is another simple method to make viewers have access to your post link. All you need to know is to use image editor to type your website URL or your link on the image before sharing it on Instagram.

This is an Example of an image with link.

Instagram quote image
Credit: Inspired Scoop

You can do this too to videos and other items you want to post. With this, people can easily visit your link or at least get familiar with your brand.

8. Utilize Instagram Ads:
Instagram Ads helps users to make posts with features that meet their desired marketing objectives. With Instagram Ads you can direct viewers to your desired links for shopping, signups, and what have you. If you find it difficult to run Instagram ads by yourself, you can contact ads experts.

9. Tag Relevant Accounts:
Tagging the account which link you want to promote can also help. Assuming you make a point to refer people from one Instagram account to the other, instead of using the link to the other Instagram account, use tagging.

The simplest way to tag account directly is by using 'at' (@) plus the account name. Example @knowledgetrendmedia on Instagram will automatically redirect viewers to the home page of Knowledge Trend Media when clicked.

Adding a link to your Instagram post is a great way to drive more traffic to your site and increase engagement with your content. Adding links to your Instagram posts would make more people have information about your brand and services. Additionally, you can use this feature to link to other social media accounts and websites, making it easier for your followers to find more information about you and your business.

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